108 E. Hospital St.
Nacogdoches, TX 75961
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The CBH Family




Ricky Heard, Owner

As the owner of CBH Insurance, Ricky Heard has 28 years of experience in the insurance industry, and is the driving force of the agency.  Always thinking “outside of the box,” Ricky has developed a passion for the Infinite Banking Concept, a process based on financial principles of Austrian Economics and the teachings of R. Nelson Nash. He feels that this concept can help break the financial bonds of slavery for the average, working person. During his free time, Ricky enjoys spending time with family and friends, cooking on his Big Green Egg, reading and riding around on his tractor at his property in central Texas.


Leslie Heard, Owner

Leslie is the person behind the incredible window displays you'll see in our Nacogdoches office. She has a wonderful eye for design and enjoys creating lively scenes to dress the facade of our historic downtown office.

Betty Betty Patin, Accounts Payable/Receivable

Betty has managed the accounts at CBH since 2002. Her accounting experience goes back to her first job after college, at SFASU. In her free time, Betty enjoys spending time with her family, reading, writing poetry, photography and traveling.

Sharon Sharon Parker, CSR - Personal Lines

Sharon has served in the insurance business since 1989 and is very happy with CBH. It is a Christ-centered atmosphere and she has met many friends through the customers. Other than work, she enjoys the outdoors, going to the lake or beach and visiting with friends and family.

DeAnn Young Dee Ann Young, Customer Service/Reception

Dee Ann is the person behind the warm welcome you receive when you stop by CBH Insurance and the friendly answer you hear when you call. As our  receptionist, she sets the tone for every visit and is ready to help when you arrive.

Terry Clifton Terry Clifton, Producer

Terry is a native of Nacogdoches with a degree in Agricultural Economics from Texas A & M University.  He has over 20 years experience in the insurance industry.  He is married to Tina,and they have two children, Allyson and Ben. In his spare time, he likes to fish, work on his farm, and play guitar.

Rikki Leigh Willoughby Rikki Leigh Willoughby, Producer/Commercial Lines

Rikki Leigh joined CBH Insurance in June 2010, after teaching at Woden ISD and, before that, five-year stint in Nashville working in the music industry. Along with being able to handle your personal and commercial insurance needs, Rikki Leigh is a Certified Infinite Banking Practitioner, and can help you understand a process that can dramatically change your financial present and future. In her spare time, she enjoys spending time with her husband and three four-legged children: Izzie, Avery and Birdy.

Ron Johnson Ron Johnson, Producer

Ron Johnson delivers experience from commercial to auto and home. He is ready to assist with securing any of your commercial or personal properties. He has over 15 years’ experience in the industry, including working on both the production and claims sides of the business. During his free time Ron enjoys travel, gardening and spending time with family and friends.
Clark Clark Moore, Producer

As a licensed insurance agent for 17 years, Clark understands the insurance needs for East Texans. He moved to Nacogdoches in 1989 and graduated from Stephen F. Austin State University in 1995. Clark started his career as an insurance agent in 1996 and since then has developed many business and personal relationships with his clients and strives to make their lives better by providing the best coverage and service possible. Clark provides all lines of insurance such as home, auto, life, health, medicare supplements, dental, and commercial insurance; basically if you need it he can get it for you! Clark has also been active in the community by serving on the Nacogdoches Youth Soccer Association Board as well as the Lobos Futbol Club Board. During his free time, Clark likes to spend time with his son Connor, fish, hunt, and play soccer.

Jim Shipp

Jim Shipp, Producer

Jim has been with CBH for 3 years. He brings more than 30 years experience in the poultry business that enables him to be confident that he understands the needs and concerns of not only the poultry producers but also farmers and ranchers in general. Jim is able to take care of your personal and commercial concerns. In his spare time he enjoys playing golf,spending time with family and working in the yard.

Wes Jensen, Producer

Wes joined CBH in 2014 with 3 years of insurance experience. Willing and able to handle any and all of your insurance needs, Wes focuses on getting you the right coverage and best service. A Nacogdoches native, Wes graduated from Stephen F. Austin State University in 1994. He likes to spend time with his wife and daughter and pursues many hobbies:  hunting, golf and triathlons, to name a few.

Andy Chapman, Producer

Andy joined the CBH team in April 2015 and splits his time between CBH Insurance Agency, Inc. and the Longview Fire Department. He has 5 years of experience in the insurance industry and can help you with any of your insurance needs. Andy is a 2006 graduate of Texas A&M which is where he met his wife Holley, a Nacogdoches native. They have called Nacogdoches home for the past 5 years. Andy and Holley are active members of Grace Bible Church and, when he is not working, Andy enjoys watching Aggie football and spending time with Holley and their 2 1/2 year old son, Max.

Izzie Izzie Willoughby, Office Pooch

Izzie joined CBH in 2010 and brings a wealth of love, joy and lap warming to the team.



108 E. Hospital St., Nacogdoches, TX 75961
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